Take the pledge (click here) by walking your best, four-legged friend for the Subaru Game Day Walk on Feb. 5. This is the second annual Subaru Game Day Walk and is in continuance with Subaru’s famous Dog Tested Dog Approved slogan alongside their continuous efforts to engage our furry friends in their marketing program. Last year’s dog walk had more than 88,000 pledges.
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| (This is Rusko, my own furry best friend loving a Subaru) |
“‘Dogs have always been a large part of Subaru culture; we also know that dogs play a significant role in the lives of our owners,” said Alan Bethke, director, marketing communications, Subaru of America. “The Subaru Game Day Dog Walk and new social apps are a natural extension of our brand’s active culture and further allow dogs to be our owners’ social lifestyle partners.'”
Yet another initiative Subaru has taken was with the MapMyDOGWALK in conjunction with MapMyFITNESS. An app where the user can plan routes (the app features millions of routes around the world), network with other dog lovers/owners, track their fitness and see local dog-approved events.
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| (MapMyDOGWALK) |
Dogbook on Facebook is now partnered with Subaru, which now features a Dog Years Calculator and Life Story, among other awesome features focused towards on four-legged pals.
“The [Dog Tested Dog Approved] campaign is designed to resonate with Subaru owners and like-minded consumers. Subaru drivers are two times more likely than the average car owner to have a pet. In fact, seven out of ten Subaru drivers have a pet, and Subaru owners are also more likely to engage in skiing, camping, boating and other sporting activities,” according to the press release.
They seem to have left out that they’re also more likely to be from Vermont. So head online and pledge on Facebook! And celebrate this year’s Superbowl with your dog, cat, bird, chicken or any other animal that you love (it is what makes a Subaru, a Subaru after all).
To see the full press release, click here.