Teen Vogue and Toyota introduce “Arrive in Style” to promote safe driving among teenage girls
Automobile accidents are the leading cause of death among teenagers, so Toyota and Teen Vogue have teamed up to raise awareness of the dangers of distracted driving, hoping to inspire them tp make the commitment to drive safely.
“Teen Vogue really shares our commitment to help keep teenagers safe, and with their reach and readership they’ve been a great partner to help amplify our longstanding efforts to empower teen girls to be safer drivers,” said Corporate Manager of Corporate Marketing for Toyota Motor North America Marjorie Schussel. “We also are excited to involve moms since our approach to teen safety has always included outreach to parents as well.”
Monthly advertorials in Teen Vogue with feature helpful tips and advice from Toyota on varying driver-safety topics. It will also feature stories and online videos of Teen Vogue readers and their mothers, showing their commitment to driving safely.
Safety has always been important to Toyota; they currently have 11 of their 2013 models on the 2013 IIHS Top Safety Pick list, the 4Runner, Avalon, Corolla, Camry, Highlander, Prius, Prius c, Prius v, Sienna, Tundra and Yaris. Click on any of the previous models to be directed to its designated page on our website, and enjoy your happy and safe drive!
All information, quote and photos via Toyota