In a press release that came out this morning, Toyota Motor Sales, U.S.A., Inc. announced a marketing campaign that is integrated with Shazam mobile. It enables viewers to use the Shazam app to enter for a chance to win two new 2012 Camrys – one for themselves, and one for a friend. This contest will be on television broadcast Sunday, Feb. 5.
This campaign is designed to trigger the “Camry Effect”, offering app users the option to gift a Camry while receiving one themselves (if chosen for the win). The Camry Effect is an initiative by Toyota to bring over 7 million Camry drivers (and former drivers) together via online, television, mobile and social media channels.
Quoted in the press release, “‘The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.'”
You can enter one of two ways – view the spot online and use Shazam when prompted by the ad, or fill out an entry form online. The winner will be notified on the night of Feb. 5.
If this plan for a new Camry fails, check out our online inventory of the 2012 Camry. Or visit our used inventory page to pick up a used one.
For more information, click here to read the full press release.