COURTESY TOYOTA SCION OF BERLIN MAKES FINAL CHANGE TO NAME AND LOGO
Owner Dave Birmingham releases the name change of the Courtesy dealership to “802” Toyota Scion
Owner Dave Birmingham releases the name change of the Courtesy dealership to “802” Toyota Scion
BERLIN, Vt., July 11, 2007 — As of today Courtesy Toyota Scion has officially changed its name to 802 Toyota Scion.
“The change comes after months of searching for the right moniker,” said Dave Birmingham, owner and Dealer Principal, “We are very happy with the choice of 802 Toyota. After literally hundreds of suggestions, 802 Toyota and 802 Scion fit perfectly with the role we play with Toyota for Vermont. We are the most centrally-located Toyota Scion dealership in the state.”
Birmingham believes that the new name is symbolic for Vermonters and is something they can identify with. “It’s a brand that we all take pride in, almost like ‘Made in Vermont,’” he said.
The location and symbolism of the “802” in Vermont are the two primary reasons for changing the name, but the dealership also made its decision based on other dealerships around the country that share the “Courtesy” name.
“There are three other ‘Courtesy’ Toyotas around the country that we have no affiliation with,” said Birmingham. “We did not want to be affected by the reputation of those businesses that share a name.”
802 Toyota Scion is a franchised Toyota dealership operating in Central Vermont in the capital district. Just off of Interstate 89 Exit 7 in Berlin, 802 Toyota Scion is an authorized sales, parts and service location for both Toyota and Scion and is authorized for warranty repairs for both brands as well.
According to General Manager Todd Mobley, the change is exciting. “We look forward to being the preeminent Toyota solution for all Vermonters. We are conveniently located for just about anyone in Vermont being just about 90 seconds from Exit 7 on Route 89. The name “802” conveys that story to all Vermonters,” he said.
The changes will not affect any agreements made with customers or employees. Birmingham assures that all agreements, offers and promises made by Courtesy Toyota Scion (under current ownership) will be honored.
Along with the long-standing website www.vtcars.com, new websites www.802toyota.com and www.802scion.com will be developed. However, Birmingham said that the big changes for the dealership are just around the corner, “We get a new logo, new sign and oh yeah, a new building! Stay tuned, the best is definitely ahead for 802 Toyota Scion!”